Building online trust is huge, it's the digital equivalent to a smile or handshake before a deal is made. This is a great infographic to learn about building online trust with your users.
Here is the full infographic, but I break it down below: Building Online Trust
Source Analysis: I always start out by analyzing who made the infographic and if they have any bias that would cause them to skew the readers thoughts.
GoDaddy created this infographic. They are a giant in the web world, they get the biggest benefit just from more people buying domains and needing websites. Their goal for creating this is to give people information and be there to supply them with services. I don't think they have much bias here because their goal is just for more people to get websites, they just want to be looked at as a helping hand in someone's online business.
First off, WOW... I did not expect some of these, but it's awesome to know that some of the standard website aspects that we implement at Grover Web Design are topping the importance list for online trust!
SSL: This is one that shocked me, it's so easy to implement SSL. First off, just incase you don't know SSL is when your website address is https instead of http. It secures the data transferred between the website and the user viewing the website.
On normal websites it's suggested, but on e-commerce websites it is a requirement! Contact us to secure your website with an SSL certificate. They are cheap, only about $10-20/month (depending on your website). This is a small price to pay for the #1 aspect to build online trust!
Content/Reviews: I group these together because they are the aspects that you have the easiest control of and do not require a web developer. Adding content to your website should be technically easy, the issues most clients have are actually doing it and getting comfortable putting content out there. Reviews are also easy, just ask. It's that simple just ask some of your customers to give you reviews, they will do it!
Business Email: This is another extremely important aspect that people don't usually handle properly. To be upfront, the original reason for this article was to promote GWD as your email guru. We handle email for many of our clients.
It's a no-brainer. Google apps costs $5/user/month no matter if you set it up yourself or have us do it. We manage it for most of our clients and can solve any email issues in no time, don't try to do something yourself when a professional can do it at the same price!
Mobile: Having a mobile friendly website is an absolute must these days. I am actually surprised that this one is not higher on the list. If you look at the fine print of the infographic, you will see it was created in February of 2016. This is pretty recent, but I bet now this will be much higher than 30%.
At GWD, we make all of our websites responsive. We take huge pride in having the best websites on phones and tablets. They look great, are easy to navigate, and load fast!