Frequently Asked Questions What is a good WordPress Time to First Byte (TTFB)? Under 200 milliseconds is considered high-performing. Most service business sites average above 500ms. What is a good conversion rate for a service-based WordPress website? For professional service businesses, 3–5% is a strong benchmark when traffic is qualified. Is redesigning a website better than optimizing it? Optimization usually yields faster ROI. Infrastructure and conversion improvements often outperform cosmetic redesigns. How often should a WordPress site be audited? At minimum, once per year. High-growth businesses should audit quarterly.
