A Smarter Way to Update Your Website: The 1% Gains Method
A Smarter Way to Update Your Website: The 1% Gains Method
Have you ever looked at your website and felt overwhelmed by the sheer number of things you want to change? It’s easy to fall into the trap of thinking you need a massive overhaul to make a difference. You might spend hours listing every single flaw, only to get discouraged by the length of the list and never start.
At Grover Web Design, we believe there’s a better, more effective way to approach website updates. We call it the 1% Gains Method, and it's inspired by the idea that small, consistent improvements lead to significant long-term results.
The Problem with the "Deep Dive" Method
The traditional approach to website updates often involves a "deep dive." You set aside an entire afternoon or even a weekend to meticulously audit your entire site, from the footer links to the hero image on your homepage. While this seems thorough, it often leads to two major issues:
- Analysis Paralysis: The list of changes becomes so long and daunting that you get stuck and never actually send the requests to your developer.
- Inefficient Workflows: The first few updates you make might completely change the context for the later items on your list. For example, if you change your site's navigation structure, the content updates you planned for a specific page might no longer make sense. You end up wasting time and effort on a list that's outdated before you've even finished it.
Our Solution: The 1% Gains Method
Instead of trying to fix everything at once, we recommend a consistent, cyclical approach. It's simple, efficient, and yields much better results. Here’s how it works:
Step 1: Your 15-Minute Review Schedule a brief, focused 10-15 minute session to review your website. Don’t try to cover every single page. Instead, focus on the most noticeable and impactful things. Ask yourself:
- What’s one thing that looks a little off?
- Is there a typo on the homepage?
- Can I improve the call-to-action on this one page?
- Do I need to update my team member's bio?
Jot down the top 3-5 changes you want to make—no more. This isn't about creating an exhaustive list; it's about identifying the low-hanging fruit.
Step 2: Send and Forget Once you have your short list, send it directly to your web developer (and of course, we’d love for that to be us!). We'll get to work implementing those specific changes. This focused approach allows us to deliver results quickly and efficiently.
Step 3: Repeat the Cycle After we've completed the updates, you can go back and do another 10-15 minute review. The website you see now will be different than the one you saw before. The changes we made will have subtly (or not-so-subtly) shifted the look, feel, or user experience. This means your next round of updates will be informed by a more accurate, up-to-date version of your site.
The Power of Consistency
This method works because it prioritizes action over endless planning. By consistently making small improvements, you build momentum and continuously refine your website. You're not just making updates; you're developing a habit of proactive website management.
Think of it like exercising. A single marathon training session won't get you in shape, but a consistent routine of short, focused workouts will. The same principle applies to your website. Regular, small updates will keep your site fresh, functional, and aligned with your business goals far better than a one-time "deep dive" ever could.
Ready to start making some 1% gains? Let’s get started. Contact Grover Web Design today to learn more about how we can help you with your website updates.
