The GWD Website Efficiency Score (WES)
The Website Efficiency Score (WES) measures overall site operational strength on a 100-point scale.
Weighting Structure
| Category | |
|---|---|
| Infrastructure | 20% |
| Performance | 20% |
| Data Integrity | 20% |
| Conversion Structure | 20% |
| Technical Simplicity | 20% |
Infrastructure (20 Points)
Hosting quality
PHP version
Caching setup
SSL + HTTP/3
Infrastructure (20 Points)
LCP
TTFB
Page size
Script execution efficiency
Data Integrity (20 Points)
GA4 configuration
Event tracking accuracy
CRM integration
Attribution consistency
Conversion Structure (20 Points)
CTA clarity
Above-the-fold positioning
Form friction
Social proof placement
Technical Simplicity (20 Points)
Plugin count
Redundancy elimination
Code cleanliness
Update stability
