Mobile Traffic Is Now Majority – Tuesday Tips
This should not be a surprise to anyone, we were on this path for a while now. It’s official, in early 2017, mobile traffic is now the majority of traffic on the web.
Yes, mobile web traffic from smartphones has been the leader of all traffic source since about 2015, but now in 2017, it’s the majority. All other traffic sources add up to the same or less than phones, this includes desktops, tablets, TVs, and any other weird devices!
Why Is this Significant?
Beyond the obvious reason that smartphones are dominating media, this is significant because most websites are still designed for desktop. It’s natural to build websites on and for desktops. I’m a web developer with 15+ years of experience and even today about 95% of my clients only test their website on a computer. I encourage them to use a phone, but when doing work and testing, people naturally gravitate towards their computer.
There are still a huge number of websites that are not mobile friendly, as a business you have to be insane to not be mobile friendly these days!
Our super boring chart here tells the simple story, it’s now around 50/50, so stop looking at this boring chart and do something about it.
Check your site to see if it is mobile friendly: Google Mobile-Friendly Test
If you are good, site back and relax because you are ready for 2017!
If not, just contact us, we do this everyday and will get you going in the right direction: Contact GWD
DO NOT: Hyper Zoomed-Out Site
We all have seen the hyper zoomed-out mobile solution. This forces the smartphone to download the whole webpage instead of a quicker responsive version. This is so important that Google publicly supports “Responsive Design” due to speed increases, URL structure, and non-duplicate content.
Also, with the desktop view, users have to zoom in and out to get the information they need. This requires two fingers to zoom and a second hand to hold the phone or tablet. You are crazy to make users put forth that much effort!
On the internet people are extremely lazy and impatient. If they do not find what they are looking for on your website right away, they will move on. If your website is slow to load, they will move on.
Adam Ruffin2024-04-02Fantastic service! Donny was very patient with our changes during the process and we would highly recommend his company !Craig Williams2024-04-02Donny has been hosting and handling our website for years. I would highly recommend Grover Web Design!Amanda Bigger2024-04-02As a small business owner it is extremely difficult to find a website builder and designer that is willing to cater to your needs, regardless of your budget. In the four years we have been with Grover Web Design we continue to be impressed with their knowledge, attention to detail, prompt response time, and professionalism. Thank you Grover Web Design for continuing to provide us at Bigger Glass Company with the best all-around website support!Teri Todd2023-10-20We have always received compliments on our website design! Donny was understanding of what we needed and created a site that was truly reflective of who we are and what we do!Beth Bunge2023-10-20GWD is the Best in the industry. They designed our website and listened to our input and gave great ideas and expertise. We get tons of compliments on our website and that has increased business for us! In addition, they manage our website and taught us how to do some changes ourselves. If we ask they immediately update and makes changes as needed. They are responsive and so professional and fun to work with. Highly recommend!Clare Hungiville2023-10-19I cannot say enough good things about Donny Grover and his team at Grover Web Design ! I contacted Grover Web Design to do a series of web pages for various companies. They are fast, cost efficient and super creative !! Their customer service followup is simply the BEST. Never going to another designer again ! Donny, thank you for all you do, Clare Hungiville.Tanner Renken2023-10-13I’ve been working with GWD for a few years now and have nothing negative to say. Donny and his team do awesome work! They are quick to respond and help out whenever they can! 10/10 recommend!Ron Norris2023-06-22We have been fortunate to have Grover Web Design as our website developer for the past 8 years. Their service and support have been exceptional throughout our partnership. What sets them apart is their ability to assist us with any IT related question or project. We highly recommend Grover Web Design for their expertise and dedication to their clients.Denada Jackson2023-05-10It is always a pleasure to work with Donny and Team. I appreciate their prompt responses and always capturing our client's vision.Womens Health Action2023-05-08As a small team based in New Zealand, we've used Grover Web Design to help with the running/maintenance of the Global Big Latch On website. We've always found Donny to be easy to communicate with, professional, and responsive (despite our time zone differences). We would recommend GWD to others.
We can’t solve your problem if you don’t tell us about it!
Does the New York Times really have a website that is not mobile friendly? That is crazy!!!
haha, that is a great observation. I didn’t even realize how out of date that image is. That NYT image was from a couple years ago when I started preaching about mobile/responsive design!
Yes, I have been focused on mobile since before the NYT even had a mobile website! I just checked though and now they do have one.
Here is a link to a PDF I created a few years back with some of this information. All the concepts are still solid, the examples are just of companies that may have come to their senses!
Check it out: https://groverwebdesign.com/GWDResponsiveDesign.pdf
Do you use a “mobile first” methodology when designing websites?
Ashley, great question. Although, we have a process similar to mobile first, I wouldn’t use that term for what we do.
We focus on designing simple websites (less is more attitude). We keep mobile in mind at all times when designing, but don’t completely polarize ourselves on mobile. We like to stay focused on both desktop and mobile.
My website gets 84% traffic from mobile, it’s insane how important this stuff is now!